• Naming

• Brand identity

• Logo

• Packaging

• Tone of voice

A well-known tea company wanted to rebrand in response to shifting consumer trends. The goal was to create a fresh identity that connected with a younger audience whilst staying true to the brand's roots. The new design celebrates the tradition of tea drinking and the shared moments sparked by a cup of tea. Vibrant colours, bold typography, and playful copy give this classic drink a modern twist.

This project is conceptual work.