• Naming

• Brand identity

• Logo

• Packaging

• Tone of voice

Tetley Tea wanted to re-brand in response to shifting consumer trends. The goal was to create a fresh identity that connected with a younger audience whilst staying true to the brand's roots. The new design celebrates the tradition of tea drinking and the shared moments sparked by a cup of tea. Vibrant colours, bold typography, and a playful pattern give this classic drink a modern twist.

This project is conceptual work.