Neutral
Neutral
Neutral
Branding
Year
2023
Client
Neutral
Naming
Brand identity
Logo design
Illustration
Web design
Social media assets
Branding and web design for an environmental campaign that encourages university students to cut their carbon emissions. The goal was to engage students on the topic of carbon reduction by building an identity that would spark interest.
The challenge? Making a serious subject matter feel more accessible. Students care about the planet but they don’t need another lecture. Instead, I focused on building a relatable brand they could instantly connect with. No heavy copy, no guilt-tripping, just playful illustrations and a friendly tone of voice.
This project is conceptual work.