• Naming

• Brand identity

• Logo design

• Illustration

• Web design

• Social media assets

Branding and web design for an environmental campaign that encourages university students to cut their carbon emissions. The goal was to engage students on the topic of carbon reduction by building an identity that would connect and spark interest.

The challenge? Making a serious subject matter feel more accessible. Students care about the planet but they don’t need another lecture. To cut through the noise, I focused on building a relatable brand they could instantly connect with. No heavy copy, no guilt-tripping, just playful illustrations and a friendly tone of voice.

This project is conceptual work.