• Naming

• Brand identity

• Logo design

• Illustration

• Web design

• Social media assets

Branding and web design for an environmental campaign. The goal was to engage uni students on the topic of carbon reduction.

The challenge? Making a serious subject matter feel more accessible, by building a brand students could relate to. No heavy copy, no guilt-tripping, just playful illustrations and a warm tone of voice.

This project is conceptual work.