• Concept development

• Illustration

• Animation

• Social media assets

• Billboard design

• Out-of-home advertising

Hampshire’s Fostering Service required a marketing campaign in the lead up to Christmas to recruit new foster carers. The challenge was to build a campaign that felt heartfelt and genuine, cutting through typical public sector messaging.

The campaign revolved around a Sky TV ad, written and narrated by local foster carers.

My role was to bring their stories to life through warm, engaging visuals. The TV ad needed to be relatable and connect with a wide audience, so I opted for simple illustrations and subtle animation. The illustrations were drawn by hand, before being digitised and animated in After Effects.

The campaign struck a chord with viewers across Hampshire. The team saw a significant increase in enquiries following the launch, demonstrating the value of community-led storytelling in public service communications.