• Concept development

• Illustration

• Animation

• Social media assets

• Billboard design

• Out-of-home advertising

Hampshire’s Fostering Service required a marketing campaign in the lead up to Christmas to recruit new foster carers. The challenge was to build a campaign that felt genuine and relatable.

The campaign featured a Sky TV ad, written and narrated by local foster carers. My role was to bring their stories to life through warm, engaging visuals. Working within a tight timeframe and budget, I sketched the illustrations by hand, before digitising them and adding subtle animation in After Effects.

The campaign connected with viewers across Hampshire and the fostering team saw a huge spike in enquiries following the launch.